Starboard
We project managed and migrated them from a basic static catalog style WordPress site to a high-powered Shopify Plus store, creating expansion stores enabling their distributors to sell DTC for the first time.
Why Google Tag Manager Is Essential for Your Shopify Store
Google Tag Manager allows you to manage tracking codes and tags for analytics, advertising, and conversions without editing your website’s code. For Shopify businesses, GTM simplifies data collection, improves accuracy, and saves time, enabling you to focus on growth.
Key Benefits of Google Tag Manager:
- Efficient Tag Management: Add and update tags for Google Analytics, Ads, and more without coding.
- Enhanced Data Accuracy: Track user interactions like clicks, form submissions, and purchases with precision.
- Faster Campaign Deployment: Launch marketing tags quickly to keep campaigns agile.
- Error Reduction: Minimise coding errors that can disrupt data collection or website performance.
With GTM, you can streamline your tracking processes and gain deeper insights into your Shopify store’s performance.
Our Google Tag Manager Services
Our Agency specialises in setting up and managing Google Tag Manager for Shopify stores, ensuring seamless tracking and integration with your marketing stack.
What We Offer:
- Custom GTM Setup: We configure GTM to track key actions like add-to-cart events, purchases, and page views on your Shopify store.
- Tag Implementation: We set up tags for Google Analytics, Google Ads, and other platforms, ensuring accurate data collection.
- Custom Triggers and Variables: We create triggers and variables to track specific user behaviours, providing deeper insights.
- Integration with Shopify: We connect GTM with your Shopify store for seamless e-commerce tracking.
- Ongoing Management: We monitor and update tags to maintain accuracy and support new campaigns.
Why Work with Us?
- GTM Expertise: Our team has extensive experience in tag management for Shopify businesses.
- Custom Solutions: We tailor GTM setups to your specific tracking needs and business goals.
- Proven Results: Our clients benefit from accurate data and improved campaign performance.
- Continuous Support: We provide ongoing maintenance and advice to keep your tracking optimised.
Our Google Tag Manager Implementation Process
We deliver a seamless GTM setup with a structured process designed to ensure accurate tracking and minimal disruption.
1. Discovery and Planning
We discuss your tracking needs, marketing goals, and Shopify store setup to create a tailored GTM strategy.
2. GTM Account Setup
We create and configure your GTM account, setting up containers and workspaces for your Shopify store.
3. Tag and Trigger Configuration
We implement tags for analytics, ads, and conversions, along with custom triggers and variables to track key actions.
4. Testing and Validation
We thoroughly test your GTM setup to ensure all tags fire correctly and data is accurately collected.
5. Ongoing Management and Reporting
We monitor tag performance, provide regular reports, and update tags to support new campaigns or Shopify updates.
Why Trust Us for Google Tag Manager Services?
With deep expertise in Google Tag Manager and Shopify, our team simplifies your tracking processes and delivers accurate, actionable data. Our tailored setups and ongoing support ensure your Shopify store’s tracking is always optimised for success.
Ready to streamline your tracking? Contact us today to explore our Google Tag Manager services and get a personalised quote!
How do we work?
Fill out the contact form, tell us about your expansion plans and we will help you come up with the most efficient Shopify development strategy that suits you and your business’s future. We have experience in creating local & international e-commerce stores. You’re in good hands.
