Flo Utility Metering specialises in the comprehensive management of post and prepaid metering systems, catering to commercial, industrial, and residential clients alike. Their mission is to optimise energy consumption, enhance operational efficiency, and empower customers through innovative metering solutions.
As a startup business in a highly competitive market, they needed a new single-page website to showcase their products and services with exceptional aesthetics and UX/UI to position themselves above their competitors.
Services
- Web & mobile UX/UI design
- SEO/ GEO optimisations
- Technical recommendations
- On-going support & maintenance
Challenge
As a startup with no former website to base from, Flo Utility Metering needed to develop an online presence from scratch. They had innovative solutions and great services, and had also managed to hire a professional designer to create a professional brand identity (or CI guides).
They needed help on how to best present their products and services online to wow new potential clients. That’s when they reached out to us for guidance in showcasing their business to the world online for the first time.
Solution
We helped them go online quickly and easily with a new website made super simple and user-friendly. We followed our tried-and-tested 5-step Process for Getting Started:
1. Discovery Workshop: We kicked off with a deep-dive session to uncover their brand story, understand their products, intended audience, and goals.
2. Website Foundation Build: Next, we went to work developing the core structure: theme selection, product and content uploads, and essential pages. At this step, we were diligent to ensure everything was pixel-perfect and SEO-ready from the start.
3. Integration and Testing: While this was a simpler site in terms of functionality, we thoroughly tested it and made adjustments for optimised rendering and performance across all devices—especially for mobile responsiveness and load times, as this is where 90% of their potential customers are expected to interact online with them—to guarantee a flawless user experience.
4. Launch Review and Optimisation: Just before going live, we reviewed every detail with the business owners to ensure they were entirely satisfied before launch and hand-off. Post-launch, we monitored performance and suggested quick wins.
5. Ongoing Advisory Support: Our digital marketing team sticks around for Q&A, free tweaks in the first month, and strategies to drive traffic—ensuring your brand’s digital presence thrives.
Results
We successfully launched Flo Utility’s first-ever website, delivering a finished product we know was of the highest standard and are proud of. The team from Flo were extremely satisfied and appreciated the smooth and easy workflows, as well as the technical advice (which they followed) in which the project was implemented.
